IT | EN | DE | ES

Madonna di Campiglio
Ferrari & Ducati Press Ski Meeting

The Formula 1 and Moto Gp international appointment that brought together Ferrari and Ducati teams and journalists from around the world during the annual convention in Madonna di Campiglio.

WROOOM Madonna di Campiglio Ferrari & Ducati Press Ski Meeting

07 Aug 2010
The second appearance of Fernando Alonso in Madonna di Campiglio is in summer

“Summer Wrooom” for the first time in Madonna di Campiglio. The book about 20 years of the Wrooom event has been presented at the presence of Fernando Alonso and Stefano Domenicali


1 billion and 200 thousand contacts all over the world, more than 250.000 web pages, a huge media audience: Wrooom, F1 e MotoGp Press Ski Meeting, for 20 years in January on the snow of the Brenta Dolomites, is one of the most important international events.


A great opportunity for Ferrari and Ducati team to start the new season living a unique experience in one of the most stunning settings in the world. “Wrooom is the best way possible to start the season in harmony and with the right spirit” says Fernando Alonso, exceptional guest of the event, who admits that he had fun on the snow of Madonna di Campiglio and he is eager to come back in January.


Wrooom will be back in Madonna di Campiglio from the 10th to the 15th of January 2011. Tiziano Mellarini, Provincial Assessor to Agricolture, Trade and Tourism, announced it today during the press conference held at Golf Hotel in Madonna di Campiglio.


Today can be considered the Zero Edition of “Summer Wrooom”, which should be an opportunity to promote the stunning beauty of Dolomites Unesco World Heritage in a summer weekend. This is the idea of Maurizio Arrivabene, Vice President Marlboro Global, Communication & Promotion – Philip Morris International and main supporter of the Wrooom event.


Stefano Domenicali, Director of the Ferrari Formula One, was very happy to be again in Madonna di Campiglio and he offered his thanks to Maurizio Arrivabene and all the Philip Morris International team for their job.


This is the exceptional parterre attending the presentation of the book edited by Ercole Colombo, the veteran photographer of motors. A collection of 811 images, anecdotes, curiosities and backstage events of 20 editions of Wrooom (Wrooom 20th, Giorgio Nada Editore).


At the press conference - together with Fernando Alonso, Stefano Domenicali and Maurizio Arrivabene – were also present Tiziano Mellarini, William Bonomi, Mayor of Pinzolo, and Matteo Leonardi, Mayor of Ragoli.





      © 2010 Azienda per il Turismo S.p.A. Madonna di Campiglio Pinzolo Val Rendena
      Via Pradalago, 4 - 38086 Madonna di Campiglio TN Italy | tel +39 0465 447501 | fax +39 0465 440404 |
      CAP. SOC. €200.870,00 | i.v. Reg. Imp. TN n. 01854660220 | C.C.I.A.A. di TN R.E.A. n. 0182581